The Necessity of a Consumer to Compare Savings Accounts: Annual Percentage Yield, Minimum Balance, and Fees
Michalis 'BIG Mike' Kotzakolios

With all the options available at both traditional brick-and-motor and the newly-emerging internet banking services, consumers now have more power than ever to compare savings accounts.

The most important factor to consider when a consumer decides to compare savings accounts is the rate of interest. Interest rates fluctuate all the time, and it may be hard for a consumer to keep up with rates that change when they are based on a day-to-day basis. A number of savings account calculators now exist on many financial websites to help predict how much a given investment will earn over a particular amount of time. By calculating these numbers along with a financial institution’s current rate of interest, one can easily get a ball-park estimate on the initial investment plus the gain.

Internet banking services are hoping to attract consumers’ attention with more aggressive rates of interest than some brick-and-mortar counterparts. Some internet-only institutions like ING Direct, can boast a consistently higher interest rate than many more traditional bank. Several financial internet websites like http://moneycentral.msn.com or http://www.CNNmoney.com offer current rates of banking institutions to help consumers compare savings accounts.

While the interest rate is probably the most important factor when a consumer wishes to compare savings accounts, he or she should not forget to look at other factors that affect his or her investment. One aspect to remember is the minimum balance that a bank requires to open the account. For some financial institutions, the minimum balance to open account with the “premier” or “premium” high interest rate may be thousands of dollars -- this may be much more than a person wishes to put away, if the savings account is intended for short-term use. Some financial institutions may require that a monthly balance must be met, or fees will assessed to maintain the account.

Depending on the purpose and time period of the investment, one may want to compare savings accounts to favor either a high rate of interest or low fees assessed. With so many choices available, however, it is even easier to find the right banking institution if one spends just a little time on research.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, YPN, Chitika and other PPC services.